Let me tell you a quick story.
This guy named James came to me and asked for help on building a PMO. He was over in Sweden for a IT company and he had no idea where to start.
See he was a consultant in a contract and was hired to build and then run a PMO. He saw my name and books on LinkedIn and decided to reach out for some help. He was really in trouble because he had no idea what to do, and his super rich VC's who created the company wanted a PMO up and running immediately.
I got on a Skype call with him and he drilled me for questions on how to build and then run a PMO.
So, as he asked me question after question, sure I helped him, but I also told him everything he is asking is the same thing that everyone asks me and I have it all in my course! I mean, I was not pushing my course on him, I was there to help him, but if I have all the information already down in a course, would it not be better he gets the information there?
So, I said to him, how good would it be for you to not have to get me on a Skype call and that he could find these answers yourself 24X 7 any time you want using the 19 videos in my course! With the time difference between Seattle and Sweden not being the greatest, his best course of action was to take my course.
One of the cool things about this story, I have an open invite to Sweden. Being a huge tennis fan and Roger Federer being one of my heroes.. I could only dream..